![]() ![]() Just when you think the interactive content couldn't get any more surprising, you come across the experiences of Land Rover owners who contributed their part to the story. For example, clicking on the word "River - Fluss" presents a Land Rover struggling through scenic waterscapes. The story is divided into different chapters, which contain embedded links and clickable "action words" that either tell more details about the story or lead to videos that fit the plot. The protagonist drives his Land Rover Defender across the country, taking the reader on an almost true-to-life journey through the multimedia story, which features interactive text, videos, sounds and touch points. The Vanishing Game was released as an interactive version of author William Boyd's novella about thrilling and mysterious driving experiences in the United Kingdom. The interactive online novella "The Vanishing Game" portrays the brand essence "adventure" of the Land Rover brand in a gripping way.Ĭar manufacturer Land Rover is taking digital storytelling to a whole new level by mixing fiction with real-life adventures of drivers. We took a closer look at 7 striking, impressive and innovative examples of digital storytelling from the biggest carmakers on the market. 7 examples of outstanding digital stories from the most important carmakers What's interesting here is the wide range of possibilities, from the inclusion of famous testimonials to impressive visual effects and the use of technical features - digital storytelling is taking the automotive industry's brand campaigns to a new level. Nowadays, digital storytelling is the preferred tool in marketing. ![]() Recently, well-known car manufacturers have started to focus more on storytelling around the individual driving experience again, trying new ways to reach their target groups in other ways. Over the years, well-known automakers have characterized their brands with unique stories: Volkswagen is the trustworthy family companion, for exciting outings BMW is the sporty yet sophisticated business colleague that easily outshines other road users and Ferrari, the agile and luxurious best friend that always provides the adrenaline kick you want. Manufacturers use storytelling to shape brand image and build a relationship with customers. The automotive industry is no exception, quite the contrary. The automotive industry is increasingly using digital storytellingĭigital storytelling has opened the doors for many content creators - whether journalist, copywriter, speaker or CEO - they all use storytelling for their goals. Basically, in the digital age, everyone who communicates in the new media is a digital storyteller. The enormous boom in digital media, especially social media and content marketing, enables marketers to tell their brand story for these media and connect directly with customers. Storytelling is a technique and tool for brands to achieve close customer engagement, position the brand and bring it to the buyer. Today, a story consisting of 140 characters posted on Twitter can have a greater impact than 1000 pages of paper or an extravagant TV commercial. ![]() 7 examples of outstanding digital storytelling campaigns by major automotive manufacturers ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |