![]() ![]() NFHS categories include sports from archery to water polo, plus other activities that range from cinema to debate to JROTC to robotics.ĮSPN owns national television rights to a number of high-profile high school events, which proves the national interest in athletics that exists outside the lines of just professional and collegiate fields of competition. And the streaming possibilities are limited only by a school’s offerings and the imagination of staff. With the removal of key barriers – expensive equipment and production personnel – schools with fewer resources or lower budgets are allowed in on the action. Powered by artificial intelligence, the automated cameras follow game action and deliver the digital recording to the school’s subscriber page on the NFHS platform, creating an entirely new revenue stream with barely the effort of lifting a finger. Through the NFHS Network’s High School Support Program, affiliated member schools are allocated two free Pixellot cameras. ![]() The technology is a win for schools, too. Now all of them have the ability to participate on their own terms. Streaming offered choice and flexibility for people who weren’t able to attend competitions in person – moms and dads traveling on business, grandparents stuck indoors, alumni abroad. And for some, so too did the pressure of immediately rushing to the school gym for a son’s match or a daughter’s game. For many, the stress of the daily office commute disappeared during the pandemic. The milestone represents a shift seen in other areas of life over the past two years, a reassessment of personal priorities. As the OTT provider continues to expand its reach, its next achievement is on the horizon: 4 million total streamed events. In fact, NFHS Network more than tripled its sports producing venues by the end of the 2021 school year, streaming more than 320,000 games for 18,000,000 total views. Those local high school sports that had been staged in empty gyms at the height of the pandemic? Most of them were broadcast to streaming platforms, where many fans discovered the convenience, flexibility and – perhaps a surprise to some – quality of viewing prep sports from their living room, at work and otherwise on their own terms.Īnd a strange thing happened when fans were allowed back into schools: viewers kept watching. High school sports, at least for a time, were played in a virtual vacuum.Įven now, as we return to many of our old habits, some of the new ones endure. During the pandemic, the office commute was replaced by the Zoom call. Without a doubt, COVID-19 changed the way all of us live our lives. ![]()
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