The app is NETFLIX YouTube Prime Video Rakuten TV. The future, however, may see changes to this market composition as other traditional TV and projector brands are gradually entering the field. Eight patterns of aiwa projectors and android smart projectors created by aiwa. Currently, the Chinese laser TV market is largely dominated by Hisense (which holds over half the market share) and Formovie (over 20%). On the other hand, the laser TV market is more concentrated due to the product’s high-end positioning and the requirement for larger screen sizes (over 80 inches). In the first half of 2021, the sales value of smart projectors in China reached 5.4 billion yuan. This implies that there is still considerable room for competition and growth. As a result, the market is quite diversified, with the top five brands accounting for less than 50% of market share. The smart home projector market in China is characterized by a low entry threshold, with a number of different brands (including traditional TV brands) participating. The Chinese market is a key player in this sector too, accounting for over 70% of the global market. China last week unleashed some of its strongest criticism against Russia since Vladimir Putin invaded Ukraine. Laser TVs, a higher-end home display product, have also seen a surge in sales, with global shipments exceeding 0.5 million units in 2022 – a 50% increase YoY. China plays a major role in this market, accounting for 66% of the global market for smart home projectors in 2022. According to a Sigmaintell report, in 2022 the global shipments of smart home projectors reached nearly 6.3 million units, marking a 26% increase from the previous year. Smart home projectors have seen a significant rise in popularity due to their portability, audio-visual capabilities, and a range of features catering to users’ viewing needs.
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